POLYVINYLPYRROLIDONE K-30 (PVPK-30) Description Polyvinylpyrrolidone K-30 (PVP K-30) acts as a stabilizer and film former, providing a strong and stiff hold. It is a hygroscopic and amorphous polyvinylpyrrolidone polymer powder that shows excellent compatibility with acrylate thickeners. It may be used as an emulsion stabilizer in creams and lotions, and as a dispersant for hair colorants. This ingredient is water-soluble, and is compatible with most inorganic salts and many resins. It is a synthetic ingredient that is derived from petroleum. PVP (also known as Polyvinylpyrrolidone) was the main ingredient in the first really successful hairsprays in the early 1950s. This polymer worked as a hairspray because it was soluble in water. BENEFITS Used as a film former in hair styling products Used as an emulsion stabilizer in creams and lotions Used as a dispersant for hair colorants Cosmetics PVPK-30 is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. Additionally, pharmaceutical grade PVP can be used in toothpastes and mouthwashes. PVP K-30 100% Powder appears as a white powder. Uses Of Polyvinylpyrrolidone K-30 (PvpK-30) Hair Styling PVP K-30 is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. Treating Skin PVP K-30 is a film-forming agent, meaning it can help to create a barrier on the skin's surface. This can be beneficial for those with dry skin, as it can help to lock in moisture. PVP can also help to control shine and oiliness, making it ideal for those with oily or combination skin. Makeup The safety of PVP has been assessed by the Cosmetic Ingredient Review (CIR)Expert Panel. The CIR Expert Panel evaluated the scientific data and concluded that PVP (polyvinyl pyrrolidone) was safe as used in cosmetics and personal care products.